🧰 Work experience

Product researcher (remote) **

Supident, Hangzhou – (Nov 2021—Now)

• Conducted qualitative product testing and marketing research for over 10 E-commerce companies and 5 online social media platforms in the United States.
• Provided the clients with a comprehensive report analyzing the companies business model, consumer demographics, and marketing strategies.

Marketing Intern **

Southern Weekly, Guangzhou – (Jun 2020—Aug 2020)

• Participated in the design of cultural and creative products.
• Assisted in operating e-commerce platforms and expanding product channels.
• Planned marketing events for cultural and creative products.
• Conducted marketing research and consumer research and presented deliverables for clients.

Marketing Intern (Remote)

Ogilvy & Mather, Beijing – (May 2020—Jun 2020)

• Completed brand analysis reports on dairy industries, performed competitive analysis and analyzed marketing plans.
• Monitored the product placement of Mengniu in Youth With You 2, a variety show in China.
• Managed marketing resources of TV series and variety shows in 2020.

Marketing Strategist

Boston University AdClub, Boston, MA – (Sep 2021-Now)

• Wrote creative briefs for the client (Follain) and conducted consumer research for the clients using Google Analytics.